The single view of the channel the legacy policy & CRM systems never had — the same channel, mastered across the Generali Central CRM / BaNCS core and every partner portal, resolved into one.
13 fragmented records across 9 source masters resolve to 6 golden records — a 54% duplicate rate collapsed on merge. Reconcile the 1 channels with conflicting settlement terms to stop premium-reconciliation leakage and unlock the 6 cross-system channels.
6 of 13 records resolved to golden · 7 duplicates collapsed · 1 term conflicts open
The same channel sits on Net 15 in one system and Net 45 in another across 1 records — direct premium-reconciliation leakage a single master removes.
13 raw records reduce to 6 golden — finishing survivorship gives every team one channel, one owner, one set of terms.
6 golden records are already served across ≥2 systems — the resolved master is the cross-sell base no single policy / CRM system could see alone.
Golden record is the join key for Channels & Customers 360 and Cash 360
Each system kept its own channel list, so Insurance Brokers, Individual Agency and the Central Bank bancassurance channel each exist several times across the CRM, policy-admin and partner portals — with different names, IDs and even settlement terms. Until they're resolved, no one can see the true relationship, total premium receivable, or cross-sell base. This is the golden record AI builds on top of the mesh.
The ★ master survives; the rest merge with a match confidence. Conflicting terms are flagged in red.
| Source system | Name as stored | ID | Terms | AR | Match |
|---|---|---|---|---|---|
| ★Generali Central CRM / BaNCS | Insurance Brokers (master) | CHN-1001 | Net 30 | ₹130 Cr | master |
| 0Broker portal (EASE) | Broking partners | BRK-4401 | Net 45 | ₹90 Cr | 95% |
| 0Commercial underwriting (BaNCS) | Broker — commercial lines | COM-2201 | Net 45 | ₹55 Cr | 90% |
Conflict: payment terms differ across systems (Net 30 vs Net 45). Survivorship keeps the master's Net 30; the others are flagged for credit to reconcile — exactly the kind of leakage a single view removes.
Cross-system signal: Insurance Brokers is mastered across 3 Generali Central systems. That's a relationship to coordinate (one channel owner, one set of terms) — and a cross-sell base already inside the house.
Fuzzy + LLM matching on name, code and GST/PAN links 'Insurance Brokers', 'Broking partners' and 'Broker — commercial lines' to one channel — with a confidence score, not a blind merge.
Records above the confidence threshold collapse into one; borderline matches are queued for a human steward.
Survivorship rules pick the winning value field-by-field (most-recent, most-complete, or the governed source) to form the golden record.
Conflicts — different terms, duplicate premium receivable — are surfaced to finance and distribution, and total receivable is netted across the systems.
The golden record is the join key for everything else: it lets Channels & Customers 360 show one channel, Cash 360 net one receivable, and the cross-sell engine see that a channel already sells two lines — the same entity-resolution layer that powers the policy-grain and new-business views.